Brand Management

---

Combining strategic thinking, creativity, communication skills, and market awareness, I have been responsible for oversight of all aspects of brand identity, perception, and positioning in the market to ensure consistency, relevance, and positive associations. In my tenure, cross-functional collaboration with various departments has been paramount in ensuring alignment and consistency in brand messaging and customer experience. 

Brand management is essential for defining and enhancing a business's identity, perception, and success. At The Florida Aquarium, we recognized the need to redefine our identity to reflect our conservation-focused mission. Working with Dunn & Co and Study Hall Research, we conducted qualitative and quantitative research to assess brand perception and consumer behavior. This research informed the development of a comprehensive brand platform, outlining our story, mission, values, personality, and promise.

During its fourth hotel expansion, Foxwoods Resort Casino established a brand collaboration with MGM Resorts International. As the liaison between Foxwoods and MGM's brand team, my responsibility was to guarantee consistency and integrity across every interaction point. Our efforts resulted in consistently high compliance levels each quarter, with frequent feedback indicating that Foxwoods exceeded corporate brand standards in compliance.