With demonstrated success in executing marketing initiatives from conception to completion, I prioritize quality and maximize ROI. I efficiently coordinate cross-functional teams, define project scopes, and ensure timely delivery within budget constraints. By implementing structured processes, project management facilitates efficient task breakdown, fosters accountability, and mitigates risks, driving overall organizational success.
Each year, all members of leadership participate in a series of annual planning meeting with the goal of establishing the annual organizational goals and departmental budgets. By applying strong project management practices, the organization effectively navigates the complexities of executing the collaborative annual plan, ensuring that each department's contributions work cohesively towards achieving the overarching organizational goals. This approach fosters accountability, transparency, and cross-departmental collaboration, ultimately driving success in meeting the fiscal year objectives.
The goal of elevating the South African Penguin Waddle into a national event in the US was born in support of the #NotOnOurWatch campaign. The marketing team at The Florida Aquarium swiftly devised a plan to mobilize colleagues from aquariums nationwide, engage regional supporters and fans, and garner local press coverage to successfully orchestrate the 2023 Penguin Waddle in honor of African Penguin Awareness Day.
With a modest budget covering event production, logistics, and paid media, the campaign saw 600 participants waddling down Channelside Drive in Tampa, while an impressive 60 organizations from 12 countries, including Antarctica, joined in, amplifying our message. As African penguins face the threat of extinction by 2035, the #NotOnOurWatch campaign plays a vital role in conservation efforts. Leveraging our owned digital platforms and email communications, we even issued an action alert to support political activism in South Africa.
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