Public Relations

---

 Having dedicated much of my recent career to the broader field of marketing, my true passion lies within public relations. As the senior director of public relations and integrated marketing at The Florida Aquarium, my most fulfilling moments revolve around crafting and pitching the compelling stories of my passionate colleagues and their remarkable achievements.

Proficient in strategic communication, I have consistently shaped public perception, fostered credibility, and nurtured trust in brands through genuine engagement. Effective PR professionals are often likened to talented storytellers—I see myself as an accomplished angler, always seeking the perfect hook to captivate audiences.

What makes a story truly compelling? It's finding that elusive hook—the unique angle or insight that draws people in. Once discovered, it's about weaving an engaging narrative that resonates with audiences. The key lies in establishing a thread of connection—a line—that sparks interest and compels individuals to invest in the story being told.

I thoroughly enjoy the creative process of narrative crafting, securing media placements, and orchestrating events that propel us toward our objectives. Leveraging my core skills in written and verbal communication, problem-solving, and creativity, I drive all aspects of successful PR, from shaping messages to managing relationships and overcoming challenges.

In 2023, Bulk Reef Supply (BRS) rebranded their plush toy mascot 'Mr. Chili' as 'Super Chili' for the month of July, celebrating The Florida Aquarium's researchers as superheroes. Proceeds from 'Super Chili' sales supported the Aquarium’s coral conservation efforts. An entire digital campaign was designed to bring mass appeal to “Super Chili’ starting with a ‘Where in the World is Super Chili”. The campaign aimed to instill environmental responsibility in children through imaginative play. Alongside staff and volunteers, 'Super Chili' traveled worldwide, as documented in a 'travel' blog promoted by Tampa Bay Parenting Magazine and Visit Tampa Bay. The mascot visited Tokyo, Scotland, the Maldives, and more, attending events like Taylor Swift’s Eras Tour in Brazil and climbing Mount Kilimanjaro. The exploits are still being heralded and pitched to media. 

 At Foxwoods Resort Casino, a tribal elder served as the campaign coordinator for our regional American Diabetes Association annual fundraiser. Tasked with maximizing attendance and securing as much media exposure as possible for the kick-off, I leveraged several of the casino’s strengths — Food & Beverage and Entertainment. With impersonators from Legends in Concert, such as Elvis and Lady Gaga, welcoming guests, our chefs prepared a make-your-own sundae bar with sugar-free ice cream and an array of unique and healthy toppings. We were pleased with the strong turnout of enthusiastic guests, and the event garnered media coverage from several local outlets.