Social Media

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 With proficiency in leveraging social media as a vital business tool to engage global audiences effectively, my teams and I have leveraged digital platforms to drive engagement, enhance brand visibility, and achieve measurable results. With a passion for creativity and a strategic mindset, I thrive in developing and executing innovative social media strategies tailored to meet a variety of objectives. With a comprehensive understanding of analytics, audience targeting, and emerging trends, I have led social media managers who are adept at optimizing content and campaigns to maximize reach and impact. 

Because negative comments or reviews on social media can damage a business's reputation, digital platforms require careful management.  My strong PR background and strong problem-solving skills have been integral in addressing challenges that arise in social media with tact and efficiency. 

In the Zoo and Aquarium space, analytics revealed that optimal engagement wasn’t realized during the “typical” times of day. At both Mystic and The Florida Aquarium’s we shifted prioritized posts to 9pm, presumably when Mom’s – our target demographic- put their children to bed. We saw an increase in engagement by nearly 5%.  

Departments outside of marketing may not fully grasp the strategic complexities of social media and may mistakenly equate it with personal social media usage, leading to unrealistic expectations of platform performance and resulting in impractical requests. At The Florida Aquarium, we implemented the 80/10/10 rule to align expectations with internal clients while delivering meaningful relevance and value to our target audiences in pursuit of our organizational objectives.